CULTURAL & SOCIAL INSIGHT
MARKET & BRAND STRATEGY
CROSS-MEDIA CONTENT C&P
CUTTING-EDGE TECH INSIGHT & RESEARCH
COACHING & TRAINING

I believe ...
Profound insights into humans, culture and technology are central to brands enduring prosperity.

A brand pioneer and culture geek, Cloris brings 15 years of cross-disciplinary experience in marketing, branding, and culture-tech content. She specialises in crafting systematic brand barriers in complex landscapes and driving business innovation for emerging markets. Her career spans roles as a marketing & brand executive, and cross-media content producer for lifestyle media group, art-tech company, VR firm, etc. She has also served as a special coach at the Chinese IP Business Academy and a certified expert at the China Science and Technology Research Institute (CSRT).

From driving internal innovation at multi-billion-dollar corporation to scaling cutting-edge startup, Cloris has nearly tripled ROI on multi-million-dollar budgets and built vibrant communities of millions on zero-budget campaigns. Her collaborations include over 40 iconic, century-old brands and nearly 100 pioneering brands, agencies, media, and institutions. Her projects have garnered international acclaim with accolades like Red Dot, iF, and DFA awards, Cannes screenings, and Best of the Year honours in Apple App Store for consecutive years.


JOURNEYS
2013 - PresentCommitted to innovative brand strategy, multi-dimensional brand experience, and cross-media cultural innovation blending virtual and real.
2013Began creating immersive brand and cultural experiences through the Palace Museum’s digital regeneration series.

2011Shifted from traditional media to digital branding and integrated marketing communications (IMC).

2010Managed media communications for global luxury leaders LVMH, Richemont, and consumer goods giant P&G through lifestyle publications.
2009Pioneered her internet advertising at Google China.


HONOURS

CLORIS
Brand Pioneer & Culture Geek